Watsons' Color Your Hair Bold Launch

     I've been coloring my hair to make it lighter for more than three years now. I'm a fan of Do-It-Yourself hair coloring products and I find it easy, safe (because I make it sure to follow the instructions written on the box packaging) and life saver especially in times of bad hair days. I also go to salons if I want to achieve a bolder color with the help of a professional stylist but there were times that I don't have the budget for it or I'm too busy because of mommy and daughter duties at home.

     Are you itching to color your hair bold but contemplating because of limited resources? Watsons recently launched their "Color Your Hair Bold" initiative and wants to ease these worries of women by highlighting that hair coloring is not only fun, it is also safe, affordable and easy that everyone can do it at home, Now is the perfect time to spruce up your hair because bold colored hair is in! More details about the launch and sharing with you my new hair color below :)

Watsons' Color Your Hair Bold Launch

     If you have an Instagram account, prolly you've seen different hair colors and styles. The brighter and bolder, the merrier and trendier! It is often said that you are never fully dressed without great hair and hair coloring is now considered as more than a necessity. It's a statement both of individuality and fashion.

Watsons' Color Your Hair Bold Launch

     But some Filipinas still cringe when DIY coloring is the topic among friends. Common discussion on this kind of hair coloring is the damage they may do to their hair, maintenance after the color, and other worries on the outcome of color on their locks. So last May 17, 2016 I was invited to the Watsons "Color Your Hair Bold" party that showcased hair as an essential fashion accessory to complete one's look.

Highlights of the event as follows:

1. The invited guests were treated with interactive hair colouring activities that helped them learn tips and tricks to color their own hair. Healthy hair will bring out the best color so use daily treatments suited for color-treated hair, and don't be afraid to sport bold color to level up your look and boost confidence :)

Watsons' Color Your Hair Bold Launch

2. We were also educated about DIY hair coloring process from application, to post hair color regimen even to everyday styling techniques. 

3. Highlight of the evening was the hair transformation of the 6 brave women who boldly changed their hair colors to match their individual styles.

Watsons' Color Your Hair Bold Launch
Presenting the 6 brave women who boldly changed their hair colors to match their individual styles.

4. There were also presentations from Lourd Ramos and other hair experts about proper hair coloring, styling and treatment. Aside from these, attendees were treated with more fashion tips as they listened to Celebrity Stylist Matt Gozun as he share his many insight on how to compliment fashion style with one's hair. As the event went on, Paolo Pineda's captured moments were presented in the background as hair inspirations and style pegs.

     For my hair color, I've decided to make it lighter like the usual shade that I'd go for. If you're going to ask me to choose from dark blonde to light blonde, without second thoughts I'll choose the later. There are different brand of hair color available in Watsons like L'Oreal, Revlon, Bigen, Kolours, Lolane, Revia, and Beautylabo. 

Watsons' Color Your Hair Bold Launch
L-R: Bigen, Revlon, and L'oreal 

Watsons' Color Your Hair Bold Launch
L-R: Kolours, Pixxel, Revia, and Beauty Labo

     
     The brand that I've chosen that afternoon was Revia. I have not tried it yet so I was giddy to see the results after the coloring process. Revia Hair Color Cream will give you 100% 3D care color cream with protein extract from wheat that gives intense and long-lasting color. Available in following variant: Bright Blonde, Cherry, Dark Brown, Hazelnut and Platinum Blonde.

Watsons' Color Your Hair Bold Launch
Revia Hair Color Cream 

     

     Since I've wanted to color my hair lighter, I gave the shade bright blonde a shot. Don't be intimidated by the hair color that you see on the box. You will not achieve that hair color without bleaching.

Watsons' Color Your Hair Bold Launch
Revia Hair Color Cream in Bright Blonde

   
     Since I'm not going to bleach my hair, a semi-toned but still light shade will be the result which I'd go for. Actually, that is my technique if I'm leaning towards lighter or brighter hair color- I'll color my hair with light shades, almost platinum for three consecutive session (in a span of 6 months) to achieve that almost true blond hair.

Watsons' Color Your Hair Bold Launch
During application

   
     Watsons gives you the freedom to be brave in running your hair through burgundy browns, fiery red, or any shades of blonde.

Watsons' Color Your Hair Bold Launch
L-R: During application and waiting process. The plastic wrap will make the color lighter after 30 minutes.

   
     Go play with your hair using colors without worry because Watsons also offers a wide range of post hair color regimen and styling. DIY hair coloring, post care and styling is affordable and easy with Watsons!

Watsons' Color Your Hair Bold Launch
Revia Hair Color Cream in Bright Blonde

Go take guts in trying out new hair colors because Watsons also provides styling and treatment products to maintain the gorgeous look of your color treated hair.

Have you tried this hair color brands that you can score at Watsons Stores? What's your favorite brand? Share it below!

Good Times!~

Exclusive SM Advantage Card promo

     From May 19 to July 2016, get a chance to win a total of 700,000 shopping points when you shop with your SM Advantage Card! For every Php 500.00 single-receipt purchase of any Hair Color Treatment, Styling and other Color Car products, a member is entitled to one (1) e-raffle entry. There will be three (3) winners of 50,000 shopping points for the grand prize, five (5) winners of 30,000 shopping points and forty (40) winners of 10,000 shopping points as consolation prize. Be brave this season and color your hair bold with Watsons.