Birch Tree and DepEd's 'Me and My Milk' Campaign

     Hi dearies! Last week, I was invited to a very timely campaign for the kids and kids at heart. Who here loves drinking milk? I forgot what age I stopped drinking milk. All I know, I got hooked on drinking chocolate powdered drink so I guess not drinking milk in my younger years is taking its toll on me now. I can feel that I have brittle bones and there are times that I complain of back pains because of bad posture. Milk is a nutritionally loaded food drink, being a good source of Calcium, Phosphorus, Magnesium and Protein, all essential in the proper growth and development of bones and teeth. That's why drinking milk should not stop after breast-feeding years or when a child turns five.

     I know there are parents, especially those in the low economic sector here in country who scrimps on buying this essential drink. A healthy mind and body are two of the best gifts you can give a child. Thus, New Birch Tree Fortified and the Department of Education with Marylindbert International partnered in an advocacy called “Me and My Milk” that encourages kids to drink milk at home and even in school. Scroll down dearies to know more about this program and I do hope from now on you'll encourage your child to drink milk everyday :)

Birch Tree and DepEd's 'Me and My Milk' Campaign
New Birch Tree Fortified brand ambassadors: Mutya Orquia and Richard Yap

     The partnership was formally launched on July 22, 2015 at Bulwagan ng Karunungan, Department of Education Complex in Pasig City with Education Secretary Bro. Armin Luistro, Undersecretary Dina Ocampo, regional directors and other key officials of the Department and officials of Century Pacific Food Inc. and Marylindbert International.

Birch Tree and DepEd's 'Me and My Milk' Campaign

     "Starting a milk drinking habit as a child can lead to a lifetime of health benefits," said Edwin Africa, Vice President and General Manager of Snow Mountain Dairy Corp. "This partnership hopes to form milk drinking habit among children for a healthier and stronger future for them.” 

    Schools are venues where knowledge and values are taught and behavior formed. New Birch Tree Fortified partnered with the Department of Education and Marylindbert International to educate kids of the different benefits of milk and ultimately form a milk drinking habit. 

Birch Tree and DepEd's 'Me and My Milk' Campaign
Encouraging mothers to let their kids drink milk instead of sugary or caffeine-filled beverages will help ensure that these children grow up to be productive and responsible citizens," said Usec. Dina Ocampo of the Department of Education

     New Birch Tree Fortified will bring the campaign to different public schools in the Philippines to promote the milk-drinking habit. They will provide free educational materials to benefit educators, parents and students. Initially, the advocacy will be brought to the following regions: 

• National Capital Region (NCR) 
• Central Luzon (Region 3) 
• CALABARZON (Region 4A) 
• Ilocos Region (Region 1)

     This campaign is something that I'm going to support because I also want my son to be involved to make drinking 2 glasses of milk everyday a habit. I also encourage you to support this campaign of the New Birch Tree Fortified and Department of Education. I'm sure your kids will love New Birch Tree Fortified because:

Birch Tree and DepEd's 'Me and My Milk' CampaignNew Birch Tree Fortified brand ambassadors: Mutya Orquia and Richard Yap

• It is a great tasting and affordable milk that helps moms continue the milk drinking habit of their kids at home. 
• Drinking milk instead of sugary or caffeine-filled beverages will help ensure that these children grow to be productive because their healthy.
• If they lessen the intake of sugary and caffeine-filled beverages, I'm sure that there will be less chances of developing diabetes in the future.

     New Birch Tree Fortified Milk is the only one with FibroBoost®, a unique combination of essential nutrients fortified with Zinc, Vitamin C and Iron further enhanced by Inulin Fiber. Inulin Fiber is proven to help the body absorb up to 18% more Calcium. So there you go dearies and mommies, make drinking 2 glasses of milk a habit. The early they start this habit, the better because starting young is key to a better and healthier future!

Birch Tree and DepEd's 'Me and My Milk' Campaign

New Birch Tree Fortified Milk is the only one with FibroBoost®, a unique combination of essential nutrients fortified with Zinc, Vitamin C and Iron further enhanced by Inulin Fiber

To know more about Birch Tree Milk and 'Me and My Milk' Program

visit http://www.deped.gov.ph/

Good Times!~