Say No To Ngilo with Sensodyne Toothpaste and Mouthwash

     Having sensitive teeth or pangigilo is a pain that can hinder precious little moments in our lives. I experience sensitive teeth or pangigilo most of the time because of underlying conditions of my teeth. Most of my teeth had undergone root canal procedure years ago and have veneers already. Since I'm a coffee lover, drinking my favorite caffeine fix hot or cold gives a feeling of "ouch" sensation. There's always a love-hate relationship because it's like yay for coffee and nyay for sensitivity. 

     I was invited by GSK last Friday to the launch of Say No to Ngilo Campaign. This event also paved way for the launch of their new product- Sensodyne Mouthwash. Yay! With this addition to the oral care regimen of people suffering from sensitive teeth or pangigilo, I'm sure that you and me will enjoy those great little moments with food, drinks, and the company of over loved ones. Read important facts below and what you should know about sensitive teeth or pangigilo plus win a trip to South Korea by joining Sensodyne's Great Little Moments campain :)

Say No To Ngilo with Sensodyne Toothpaste and Mouthwash
Yummy Caramel Cheesecake from CO/OP

Here are the facts about sensitive teeth or pangigilo:     

• For 9 out of 10 Filipinos who suffer from sensitive teeth or pangingilo, “sensitive” is a bit of an understatement to describe the delicate condition of their teeth. 
• Sensitive teeth or pangigilo is characterized by a short, sharp, shooting pain, which many sufferers often choose to just endure, the discomfort caused by sensitive teeth may only last for a short period, but the emotional effects of missing out on those precious moments with your loved ones over food and drinks has a far longer impact. 
• Sensitive teeth occurs when the layer of enamel becomes thin and exposes the softer dentine underneath. This soft layer makes up the inner part of the tooth leading to the tooth’s nerve center and triggers the pain you feel. 
• Other things that can cause sensitive teeth are: brushing too hard or using a hard bristled toothbrush, teeth grinding, gingivitis (gum disease), receding gums. 
• Sensitive teeth or pangigilo can also be an early warning sign of a more serious dental problem according to Dr. Rannier Reyes of the Philippine Periodontal Society.

Say No To Ngilo with Sensodyne Toothpaste and MouthwashDr. Rannier Reyes of the Philippine Periodontal Society

     Last year, GlaxoSmithKline, the makers of Sensodyne, the #1 sensitivity toothpaste in the Philippines which is also recommended by dentists, spearheaded the “Say No to Ngilo” advocacy where dentists, consumers and Sensodyne came together to enjoin everyone to heed the call to take action to no longer endure the discomfort of pangingilo. 

Say No To Ngilo with Sensodyne Toothpaste and Mouthwash
Hosted by Sam Oh

     In 2015, GSK and Sensodyne takes the advocacy a notch higher with the launch of “Great Little Moments” digital campaign which encourages Filipinos not only to “Say No to Ngilo,” but also share their experiences after converting to Sensodyne and how they are able to fully enjoy their great little moments sensitivity-free. 

Say No To Ngilo with Sensodyne Toothpaste and MouthwashHeather Pelier, Incoming Consumer Healthcare General Manager, GSK Philippines

“With the start of the summer season, everyone is now looking for someplace or something cool, be it at the beach, the pool or even just a quick respite from the heat with some cold drinks or a cone of ice cream, but if you have sensitive teeth, enjoying those cold treats can be a bit tricky,” says Heather Pelier, Incoming Consumer Healthcare General Manager, GSK Philippines. “But it’s more than just missing out on food. When you choose to just endure the pain, you do it at the expense of fully enjoying experiences and social occasions that go along with it, making you miss out on those great little moments with your loved ones,” Pelier added. 

    This campaign encourages consumers to share their “Great Little Moments” in the Sensodyne Philippines website (www.sensodyne.com.ph) by uploading a photo of a moment (eg. sipping hot chocolate, eating halo-halo, etc.) they can now fully enjoy because they are pangingilo-free. Winners of the contest will win a trip for two to South Korea. 

    Sensodyne brand ambassador, Luis Manzano shared to us the ugly truth about sensitive teeth and pangigilo. He said this sudden pain can ruin the mood, stop you for being excited on tasting new food that is sweet or cold. There are precious little moments that are totally affected because of that sudden pain.

Say No To Ngilo with Sensodyne Toothpaste and Mouthwash
Sensodyne brand ambassador Luis Manzano

     Heather Pelier adds, “Our message is simple, there is no need for sensitivity to impact anyone’s life. Making a simple change to one’s oral care regimen will make a real difference. Now that Sensodyne has reached out to more Filipinos who used to just endure the pain, we want to encourage them to tell their stories now that they can enjoy their favorite food and drinks and fully enjoy the eating moments with their family and friends without fear of pangingilo.” 

Fresher breath with Sensodyne Mouthwash 

    With the launch of the new campaign, GSK is introducing the new Sensodyne Mouthwash to complement its toothpaste and complete its expert sensitivity regimen to help consumers put an end to teeth sensitivity. 

Why choose Sensodyne Mouthwash?

Say No To Ngilo with Sensodyne Toothpaste and Mouthwash
Sensodyne Mouthwash in Extra Fresh and Cool Mint variant 250 ml for Php 165

• The new Sensodyne Mouthwash has all the benefits of a regular mouthwash like providing lasting freshening effect, and fluoride to strengthen teeth and protect against decay. 
• It’s alcohol-free plus it gives pangingilo relief. 
• It has two variants (Cool Mint and Extra Fresh 250mL) at Php165 SRP. 
• The mouthwash is distributed in major supermarkets and drugstores nationwide. 
• Sensodyne Mouthwash is highly recommend to pair with Sensodyne Toothpaste for daily protection against pangigilo. Double protection from one oral care brand!

Say No To Ngilo with Sensodyne Toothpaste and Mouthwash
Sensodyne Toothpaste Gentle Whitening, Sensodyne Toothpaste Fresh Mint, and Sensodyne Toothpaste Repair and Protect

     So, if you have pangingilo, switching to Sensodyne to replace your regular toothpaste and mouthwash can make a big difference not only in your enjoyment of everyday life, but also in your overall oral health. 

     Don’t let the pain of sensitivity get in the way. Say No to Ngilo and Yes to those Great Little Moments! I've tried Sensodyne Toothpaste before and I can say that it's really effective in protecting my teeth from pangigilo. 

For more information about Sensodyne, visit www.sensodyne.com.ph

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