Star Wars x folded & hung Collection Launch

Hi dearies! I was invited to get the first dibs on the latest collection of folded & hung last December 6 at SM Megamall Fashion Hall. If you're a die hard Star Wars fan, you should not miss this collection because the collection is so awesome! Unique, edgy and stylish designs and prints that I'm sure will make your outfit stand out from the crowd!

folded & hung, the edgy, sexy and stylish brand that offers high street fashion wear, recently launched its Star Wars x folded & hung Limited Edition Collection. The collection, done in collaboration with The Walt Disney Company, features designs inspired by iconic Star Wars characters, scenes and recognizable references to the popular movie franchise rendered in very stylish prints and cuts. The collection boasts of major characters like Darth Vader, Storm Troopers, Yoda, Luke Skywalker, R2d2, C3PO and more! The event was star studded and highly anticipated by Star Wars movie lovers. To see more of the collection and the highlights of the fashion show click CONTINUE READING please :)

Star Wars x folded &hung Collection Launch

During the launch, the Mega Fashion Hall of SM Megamall was invaded by Storm Troopers together with folded & hung ambassador Elmo Magalona.

Star Wars x folded & hung Collection Launch
Elmo Magalona

Everyone was so excited to see the collection as I witnessed the crowd's giddiness while choosing their picks from the folded & hung pop-up store display. The collection consisted of black, gray, and white ensemble with different prints from the scenes, some prints include images of the casts like Darth Vader. Before the fashion show started, I went to the pop-up store and saw pretty dresses that's so me! I had a hard time choosing because the designs are wearable and perfect for casual or formal ootd :) Loving the casual black and white printed dress below that I can pair with sneakers.

Star Wars x folded & hung Collection Launch

The galactic-themed fashion show was hosted by Sanya Smith. Celebrity personalities like Dani Barretto, Inah Estrada, Kaila Estrada, Stephanie Soland, Maggie Wilson, top fashion bloggers Camille Co and David Guison, and Asia’s Next Top Model finalist Jodilly Pendre joined the launch as they strut the runway wearing different pieces from the collection.

Star Wars x folded & hung Collection Launch

Star Wars x folded & hung Collection Launch
*photo from folded & hung's Facebook Page*

Star Wars x folded & hung Collection Launch
Ambassadors and Fashion Bloggers doing their groupie
*photo from folded & hung's Facebook Page*

Star Wars x folded & hung Collection Launch
Dani Barreto, David Guison and Maggie Wilson
*photo from folded & hung's Facebook Page*

folded & hung, over the years, has continuously delivered innovative designs that cater to the youth and professional market. Always keeping in mind to stay ahead and give what the fashionistas are looking for – a distinctive and lavish collection yet relatable and surprisingly affordable. This brand is truly loved by Filipinos! The photo below shows how excited folded & hung aficionados with this collaboration.

Dr. Ronald Pineda, President and CEO of folded and hung says, “In the fast-paced retail fashion industry, it is a challenge for us retail clothing brands to pull off a successful fashion statement. We always have to consider the ever-changing market needs where the youth continues to become edgier and more fashionable and the more mature market who wants to keep up with the evolving style and trends.”

folded & hung has been chosen by The Walt Disney Company as the Licensee of the Year, which means the Star Wars collection is only the first among many other collaborations. Come visit any of their stores now and may the force be with you.

Star Wars x folded & hung Collection Launch
Why, hello there Storm Trooper :)

Thank you so much folded & hung for inviting me to one of the biggest collection launch that I've witnessed this year. The pieces from the collection is one of the trendiest I saw and I highly recommend this to go in your wish list. The dresses, t-shirts, caps, bags and most of the item from the collection is a perfect gift for Star Wars fans this Christmas. The complete starwarsXfoldedandhung Limited Edition Collection is now available in folded & hung stores and online, log on to www.foldedandhungonlinestore.com.

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