SM Woman Holiday 2014 Collection Launch at Philippine Fashion Week

     Hello dearies! I was very privilege to be invited at the launch of Sm Woman Holiday 2014 Collection at SMX Convention Center last Thursday to start the Philippine Fashion Week. Excited and nervous, I'm not expecting too much from Sm Woman Holiday Collection because I've seen clothing pieces from the SM Store Ladies section to have same styles from F21 but boy oh boy I was totally wrong! I was wowed during the pre-fashion show when I saw lovely pieces that I'm sure you'll also love. I'm proud to say that seeing the models wearing those clothes was like watching an international fashion show. Don't get intimidated by the word international because the clothes from the collection is very affordable! I love all the designs from the Sm Woman Holiday Collection because they're all stylish and elegant and  I want to wear them all! Excited to see the trendy styles from the collection? Click CONTINUE READING and get ready to choose your faves!

SM Woman Holiday 2014 Collection Launch at Philippine Fashion Week

     The SM Store brings together its trademark collection of women’s fashion labels under one name: SM Woman, which was showcased on Philippine Fashion Week at the SMX Convention Center.

SM Woman Holiday 2014 Collection Launch at Philippine Fashion Week
pre-fashion show with media and vip

     SM Woman celebrates the stylish modern woman – dynamic and exciting, yet casual and relaxed. She is a career-driven individual who also loves her leisure time. No matter where she goes, from the city to the boardroom, home, and beyond, every day is a completely new experience. 

SM Woman clothes highlight the different aspects of her eclectic. 

SM Woman Holiday 2014 Collection Launch at Philippine Fashion Week

• FASHION is the magical thread that holds these different aspects of a woman’s life together. It’s a medley of styles that will keep the SM Woman always ahead of the fashion scene.
• CAREER. The SM Woman sends out a fashion memo that power is not always wrapped in rigid construction but also in genius tailoring and creative styling. High on the style agenda are clothes that work wonders in the boardroom and beyond, from office hours activities to after-office events. 
• CASUAL. Easy pieces are the order of the day - stylish basics with unexpected twists. These clothes are the building blocks for an effortless chic look.
• EVENING. Modern and elegant pieces combine to create an impressive range of options for an uptown sophisticate ensemble or downtown glam look. 
• RESORT. It’s eternal sunshine with fashion picks that will brighten up the stylish SM Woman. Playful prints and lightweight pieces you can take to the beach or the city streets.

It’s Fashion Day. Everyday. for the SM Woman.

The SM Woman Collection

     SM Woman’s premier collection was launched at Philippine Fashion Week. These are on-trend clothes that celebrate versatility and the power of mix and match.

• Neoprene. Capture effortless luxe with lightweight style and uplifting breathability. Mid-length dresses provide a clean minimalist vibe evoking a strong look with a premium feel.

SM Woman Holiday 2014 Collection Launch at Philippine Fashion Week

• New Age Digital. These are prints that jump from techie tablets to the runways - randomly positioned geometric shapes juxtaposed with spliced patterns create a riveting montage for a variety of occasions.

SM Woman Holiday 2014 Collection Launch at Philippine Fashion Week

• Windowpane Checks. Timeless black and white goes geometric with graphic simplicity.

SM Woman Holiday 2014 Collection Launch at Philippine Fashion Week

• Artistic Floral. Hand-drawn floral patterns emphasize illustrative techniques in appealing painterly blooms, artful splashes of color and life bring a vibrant look to party wear with elegant flair.

SM Woman Holiday 2014 Collection Launch at Philippine Fashion Week

• Industrial Graphics. Swirled marble and granite, grayscale graphics, scratchy patterning, and disrupted checks highlight new ways to celebrate industrial style.

SM Woman Holiday 2014 Collection Launch at Philippine Fashion Week
*photo from SM Woman's Facebook Page*

• Resort. From beach to cabana and beyond, resort rules with feminine watercolor prints on light chiffon, and tropical and abstract patterns on robes and loose harem pants.

SM Woman Holiday 2014 Collection Launch at Philippine Fashion Week

     I super love the collection. These pieces scream fashion from day to night. Do check out Sm Woman collection on your next visit to The SM Store. I'm pretty sure you'll go home with one, two no make it three items from the collection. The new SM Woman collection is available at all The SM Store. Truly it's fashion day everyday with Sm Woman :)

For more updates and information about the new collection

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