PARIS FLOATING CATWALK VERSUS TRADITIONAL CATWALKS: The Grand Success of J Spring Fashion Show on the Seine

     Refusing to conform to the norm, entrepreneur and model Jessica Minh Anh redefined Paris fashion show standards last Thursday (30 May 2013) with a 90 metre floating catwalk on the River Seine. The highly anticipated J Spring Fashion Show created an illusion of models walking on water by having guests seated facing the multi-facetted glass windows of Le Jean Bruel and watch the presentation in front of them while the boat was cruising. As a result, architectural wonders such as Eiffel Tower, Notre Dame, the Louvre and the 37 famous bridges became the natural moving backdrop for the phenomenal catwalk.

     Similar to Jessica’s previous international success on England’s iconic London’s Tower Bridge and the world’s tallest PETRONAS Twin Towers’ Skybridge, the show presented an exquisite combination of Haute Couture and Prêt-à-Porter collections from 4 continents.

     Evoking an escape from reality, Spanish sensation Katerina Grey deconstructed the classic female form using exotic fabrics, modern shapes, and dramatic lengths. Her strong and lavish color palette of black, gold, and Spanish red showed a contrast to the harmonious marriage of colors and sentiments brought to the show by Vietnamese talent Ha Linh Thu. 

     Embodying the best of East and West with embroidery details and floral patterns, Linh Thu presented an interesting blend of materials and craftsmanship. English wood and leather handbags brand Black Rose Collection took a more musical approach with each bag named after a composer or an opera. The eco-friendly brand was accompanied by the high end ready wear collection from UAE designer Aiisha Ramadan, who focused on simplistic lines, statement colors such as yellow and red, and structured fit. 

     Paying homage to the cyclical perfection and delicate fragility of Mother Nature, Peruvian designer Carlos Vigil used silk shantung and fine botanical Chantilly lace to emulate the shapes and movements of plants throughout the year. 

     The smooth transformation from a soft to a more structured silhouette was also found in the Haute Couture collection by Nigerian designer Mai Atafo, who brought femininity and individuality to the grand catwalk. The enchanting dresses were accessorised with the bow-shaped sparkling pieces from Paris very own jeweller Reine Rosalie.

     Japanese power house Yumi Katsura integrated traditional kimono dyeing techniques into a modern sense of design and reproduced hand painted motifs into prints on silk. 

  Adding class and elegance to the special showcase, English brand Elite Sposa UK presented 25 floor length bridal dresses, which included Swarovski crystals and statement floral details. 

   With the aim to strengthen the trend led by unconventional women, Italian brand Silvian Heach introduced the It Girl closet of both lavish red carpet and youthful grunge-chic looks. The collection, which is called ‘Stardust’, conveys a message of fashion freedom.

    On her decision to close the show with the luxury collection from Lebanese celebrity designer Robert Abi Nader, Jessica shared “I am completely mesmerised by Robert’s designs, which reflect a captivating fusion of materials and colours. You can see an almost unattainable balance between two contradictory states of whimsicality and boldness.”

     The VIP only event welcomed country ambassadors, luxury brand and retail group directors, department stores and boutique buyers, international fashion designers, and national and international press. Besides the one hour catwalk, guests also enjoyed a VIP networking party with drinks, canapés, and live music and took away with them a J Model Management branded gift bag of accessories, cosmetics, chocolates, and souvenirs from different parts of the world.

     Not only storming the fashion capital, the show also attracted over 2 million Singaporeans with the promotional video on 55” HD LED iViewSMRT screens at 53 MRT stations across the country between 23 and 30 May 2013 thanks to the partnership between J Model Management and SMRT Media. Other official partners included Toni&Guy France, Make Up For Ever Academy Paris, Renaissance Paris Arc de Triomphe Hotel, FF-Packaging Netherlands, and S’Com Europe.

     With a series of history making catwalks around the world including London Tower Bridge, PETRONAS Twin Towers’ Skybrige, Costa Atlantica in Dubai, and the Seine in Paris, Jessica Minh Anh has undoubtedly proven her position as a style setter of the new multitalented generation. She adds that something special which the fashion world has been looking for. For more information about J Model Management, please visit www.jmodelmanagement.co.uk or www.facebook.com/jmodelmanagement. 

NOTES TO EDITOR

Jessica Minh Anh (www.jessicaminhanh.tumblr.com)

Global fashion show organiser and model Jessica Minh Anh made history three times in less than a year when she turned the world’s tallest PETRONAS Twin Towers’ Skybridge, England’s iconic London Tower Bridge, and luxurious cruise ship Costa Atlantica’s sundeck into phenomenal catwalks. She was named Global Fashion Mover and Shaker (Marie Claire), Style Icon (Glam), Global Fashion Maven (MEGA Style), and a representative of the new multi-talented generation (ELLE Hong Kong) in April 2013. She has appeared on numerous TV interviews including the BBC, ITV, CNBC, CNN, CNC, Fashion One TV, Style TV, NTV7, IMEDI, etc

J Model Management (www.jmodelmanagement.co.uk)

J Model Management is a global fashion show organiser based in London and Paris. The company specialises in producing history making fashion showcases at the most extraordinary venues worldwide under the creative direction of Jessica Minh Anh. Working with the most reputable companies in over 15 industries and press in 40 countries, J Model Management is set to redefine modern fashion show standards.

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